Course and Package Description
Course
Price
Marketing Skills Mastery Bundle
Our Marketing Skills Mastery bundle covering
- Content Management Systems
- The Role of Product Marketing
- Video Marketing
- Brand Building Basics part 1
- Brand Building Basics part 2
Scroll down to explore details about each course in the bundle.
mSkills - Content Management Systems 10 Mins
Wouldn’t it be great if you had a technical wizard on your marketing team? You know the sort. The genius who could whip up a website and code your campaign to victory in no time. Unfortunately, we’re not all gifted with technical know-how. Luckily, content management systems can help.
A content management system, or CMS, is software that helps you create, manage, and modify content on a website without needing lots of technical understanding. Content management systems can help you create a professional and flexible website that anyone on the team can edit. Instead of you getting bogged down in coding and complicated HTML, the CMS frees up your time. So you focus on promoting your marketing campaign.
By the end of this course, you’ll be able to:
• Recognize the benefits of a CMS
• Identify how a CMS can impact your marketing campaign
• Choose a CMS that works for you
Why take this course?
Every good marketing campaign needs a good website. If you don't have the staff, budget, or technical expertise to create one, a CMS can help. In this course, you’ll explore the benefits of a CMS and how one can help your campaign. You’ll also learn how to choose a CMS system that fits with your marketing strategy.
10 mins | SCORM | Development Plan
mSkills - The Role of Product Marketing 15 Mins
Remember that soft-drink craze, when people spent time searching every can and bottle to find their own name printed on the label? That’s a classic example of great product marketing. The company responsible took 250 of the most common names, and people bought them for themselves or their loved ones. That company saw huge boosts in sales from such a simple idea.
The whole point of product marketing is to push products that attract the attention of customers and keep popular products in the spotlight. By implementing product marketing in the business you work for, you have a responsibility to understand the overarching voice and be an enabler of sales. Product marketing focuses on emphasizing the buyer’s needs or desires which can lead to numerous benefits for employees and the business.
By the end of this course, you’ll be able to:
• Define the role of product marketing compared to other forms of marketing
• Understand how to implement different product marketing strategies
• Recognize the benefits of product marketing
Why take this course?
As someone who has a role in marketing, you must ensure that products appeal to the company’s target customer. This course will identify what the role of product marketing is, how to implement various product marketing strategies, and how to recognize the importance of product marketing.
15 mins | SCORM | Development Plan
mSkills - Video Marketing 15 Mins
Everyone loves a good video short, right? Whether it’s cute cats, cake-decorating, or daredevils attempting hair-raising stunts, we can sit transfixed for hours just scrolling through video shorts! It’s difficult for traditional ad campaigns to compete with video shorts for attention. So, marketing departments need to take a new approach.
Video marketing can be a powerful tool. In a world where anything and everything’s available at the touch of a button, traditional ad campaigns are less effective. Video shorts, on the other hand, are a marketer’s dream. A well-planned video ad campaign can make an audience take notice and get excited enough to buy something.
By the end of this course, you’ll be able to:
• Recognize the benefits of using video marketing
• Identify the types of video campaigns you could create
• Use tips and advice to begin planning a video ad campaign
Why take this course?
Video marketing is the most powerful tool for advertising right now, so marketing departments need to embrace it. For those working in marketing, the course will guide you through the possibilities of video, and give you useful advice for creating your own video campaigns.
10 mins | SCORM | Development Plan
mSkills - Brand Building Basics Part 1 10 Mins
Think about a product or service that you regularly buy from a brand. Why did you? It’s likely because you trust that brand and enjoy their products. If they continue to make great products or offer useful services, you’ll probably stay loyal to it. You feel good about the brand. It embodies your own culture and values. It’s gotten under your skin! Brands with strong identities, like a certain fruit-based tech company, often create enthusiasts who also become brand advocates.
At its most basic level, branding is the process of creating a distinct identity (because you want to stand out from the competition.) That brand should embody your product or service and will resonate emotionally with your target audience. If done right, a good brand will build trust, define your personality, and give your customers peace of mind. This course will help you get started building your own.
By the end of this course, you’ll be able to:
• Identify the importance of having a strong brand
• Understand how vital brand perception is and how it creates recognition and trust
• Recognize your target audience and competitors, so you can stand out from the crowd
• Explain how to define your brand proposition and personality
Why take this course?
“It’s the best thing I've ever bought.” “It makes me feel amazing.” “My life is so much better.” These are emotions you definitely want your clients to feel after they’ve bought the product your business you work for sells or taken your service you provide. But what about before that? You’ll need a strong brand. And with so much razor-sharp competition out there, you’ll want to make a brand that stands out. If you work in marketing, and want to create a brand, this 2-part course is for you.
10 mins | SCORM | Development Plan
mSkills - Brand Building Basics Part 2 10 Mins
Think about a product or service that you regularly buy from a brand. Why did you? It’s likely because you trust that brand and enjoy their products. If they continue to make great products or offer useful services, you’ll probably stay loyal to it. You feel good about the brand. It embodies your own culture and values. It’s gotten under your skin! Brands with strong identities often create enthusiasts who also become brand advocates.
At its most basic level, branding is the process of creating a distinct identity (because you want to stand out from the competition). That brand should embody your product or service and will resonate emotionally with your target audience. If done right, a good brand will build trust, define your personality, and give your customers peace of mind. This course will help you get started building your own.
By the end of this course, you’ll be able to:
• Explain how to undertake market and user research in order to understand what customers look for in a brand
• Determine primary and secondary audiences in order to focus your efforts
• Recognize the importance of building a brand strategy for the business
• Create the 1st outline of a new identity for the brand that you’re promoting
Why take this course?
“It’s the best thing I've ever bought.” “It makes me feel amazing.” “My life is so much better.” These are emotions you definitely want clients to feel after they’ve bought the products or services that you’re marketing. But what about before that? You’ll need a strong brand. And with so much razor-sharp competition out there, you’ll want to make a brand that stands out. As someone who works in marketing, this 2-part course will help you create a brand that resonates with your target audience.
10 mins | SCORM | Development Plan